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About

THE THINKING BEHIND THE WORK.

THE NEGOTIATION INITIATIVE IS NOT SIMPLY A TRAINING COMPANY. IT IS A NEGOTIATION CAPABILITY METHODOLOGY.

We develop negotiators through practical training, behavioural observation, commercial strategy, simulation, coaching, stakeholder insight and live negotiation support.

ONE METHODOLOGY. THREE LEVELS OF COMPLEXITY.

Fundamental builds the core behaviours. Commercial develops planning, judgement and campaign capability. Elite addresses the stakeholder, cultural and strategic complexity that emerges when the negotiation really matters.

Explore the thinking, the people and the approach behind The Negotiation Initiative.

Mark Davis

Commercial negotiation strategist, elite leadership coach and founder of The Negotiation Initiative. The practitioner behind the methodology.

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The Negotiation Initiative

The methodology, the capability platform and the business built around a distinctive approach to commercial negotiation.

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How We Work

From initial conversation to deep engagement — how The Negotiation Initiative works with clients and what to expect.

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Client Stories

How The Negotiation Initiative has helped organisations transform their approach to commercial negotiation.

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Start with a conversation.

Every engagement begins with a diagnostic conversation — understanding your context, your people and what you're trying to achieve.