Negotiations, cultured.
Mark Davis
Commercial Negotiation Strategist
Elite Leadership Coach
Keynote Speaker & Moderator
Founder, The Negotiation Initiative
MOST PEOPLE DON'T HAVE
A NEGOTIATION PROBLEM.
THEY HAVE
A BEHAVIOUR PROBLEM.
They talk when they should listen.
They sell when they should negotiate.
They react when they should respond.
They rush when they should create space and time.
They mistake activity for power.
They enter the room without a plan.
And they negotiate the person in front of them as if everyone thinks exactly like they do.
WE CHANGE THAT.
NEGOTIATION CAPABILITIES. CULTURED.
Central Philosophy
NEGOTIATION ISN'T JUST A SALES SKILL.
How you manage power.
How you behave under pressure.
How you protect and create value.
How you navigate stakeholders.
How you manage conflict.
How you know when to sell, when to negotiate and when to say nothing.
And increasingly, how you cross cultures.
Relevant across
The common thread is not job title. It is whether someone needs to:
→Influence decisions
→Protect value
→Navigate conflict
→Manage stakeholders
→Improve commercial outcomes
How TNI Works
INSIGHT
Understand the landscape before you enter it.
DIAGNOSE
Identify where capability gaps and risks lie.
PREPARE
Build your strategy, positions and contingencies.
NEGOTIATE
Execute with discipline, not instinct alone.
OBSERVE
Watch what actually happens in the room.
ADAPT
Adjust based on evidence, not assumption.
GO AGAIN
Embed the learning. Raise the standard.
YOU DON'T LEARN NEGOTIATION BY LISTENING TO SOMEONE TALK ABOUT IT.
YOU NEGOTIATE. WE WATCH. WE SHOW YOU WHAT HAPPENED. YOU ADAPT. THEN YOU GO AGAIN.
O.R.A.
OBSERVATIONS
What we saw in the room.
RECOMMENDATIONS
What needs to change and why.
ACTIONS
The specific steps to take next.
A different way of seeing
"Most organisations are negotiating at a fraction of their potential. Not because they lack intelligence — but because they lack a framework for thinking about negotiation as a discipline."
Mark Davis, Founder — The Negotiation Initiative
Organisations worked with
Client proof
WHAT CHANGED?
50%
MORE VALUE THAN EXPECTED.
A client successfully concluded a deal with its third-largest customer at a value 50% greater than originally expected.
70%
OF THE BUSINESS COVERED.
A multiyear agreement was concluded with another customer covering 70% of the client's business.
Instinct
Engagement Intelligence
Most AI tells you what was said.
Instinct tells you what was really happening.
Turn real meeting evidence into better commercial judgement, stronger stakeholder adaptation and clearer next action.
Objective
Did the meeting stay aligned with what you wanted to achieve?
Behaviour
What signals appeared when pressure or disagreement emerged?
Stakeholders
Who is driving, resisting, protecting or waiting?
Next Move
What should you do differently in the next conversation?
Mark Davis
Founder — The Negotiation Initiative
The Authority
Mark Davis has a distinctive way of seeing negotiation.
With deep expertise across commercial negotiation, stakeholder navigation, behaviour under pressure and cross-cultural intelligence, Mark works with organisations navigating the negotiations that matter most.
Commercial Negotiation
Negotiation Strategy
Behaviour Under Pressure
Power & Influence
Stakeholder Navigation
Cross-Cultural Intelligence
Commercial Leadership
Complex Negotiations
Thinking
LATEST FROM MARK
Speaking
Challenge how your organisation thinks about negotiation.
Mark Davis delivers keynotes and facilitated sessions for senior audiences — provocative, practical and built from two decades of real commercial experience.
Explore Speaking"Rethink Negotiation."
The Negotiation Initiative
Before your next important negotiation
WHAT ARE YOU NEGOTIATING NEXT?
LET'S TALK BEFORE YOU DO.